Before and After Comparison
Shamrock Series
The other varieties of milk were also reimagined, while still preserving the colors of the original design.
Research
The redesign of the milk jug was not purely from aesthetics. First, I analyzed different aspects of the original design and what can improve its appearance, from both an aesthetic lens and a practical viewpoint. Then, believing that form follows function, I researched all details including accepted bar code positions and ideal minimum fonts for printed food package labels sourced from the FDA.
